International Strategies: Insights From LinkedIn, Dropbox, Survey Monkey, Enplug, Mattel

Global expansion using digital strategies takes many forms and requires careful analysis, cultural sensitivity, strategy, instinct, and subtlety. This session will explore how some of the biggest brands in the digital space expand across borders and into people’s lives by using a wide variety of techniques and strategies. Moderating our session is Nanxi Liu the…

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Global Influence: Unleash The Potential of Local Influencers For International Success

Influencer marketing is not only a way to promote your company’s products, services, and initiatives domestically. Companies across industries can tap into the power of local influencers in foreign markets to expand brand awareness, reach new target audiences, and drive overseas sales. But it’s not always easy to bridge cultures, languages, and local social media…

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