** Agenda subject to change. **

October 25, 2017


Main Theatre 


8am - Coffee


9:00am - Opening Remarks

Vietnamese Vice Minister for Planning & Investment Dang Huy Dong, with brief comments from Deep C representative.


9:15am - What China Wants: Keeping a Fresh Value Proposition

China’s business and consumer landscape evolves at such a fast pace that foreign companies large and small are routinely left behind, sometimes without even knowing the market has moved on without them. We have pulled together a top-notch panel of practitioners who are on the bleeding edge of market trends and consumer behavior to share their key insights for staying on top of China’s market evolution.

Featured Speakers

- Margaret Wong, California Center and McWong
- William Bao Bean, SOSV
-Edith Yeung, 500 Startups
- Henry Hsiao, Mattel
- Isabel Gan, Independent Advisor

9:40 am - Making Here, Selling There: International Strategies for Profit, Stability, and Success

Manufacturers have special issues they deal with on top of the normal challenges and opportunities faced by service or digital goods companies. Paul Thomas, founder and CEO of Julian’s Hard Cider, will walk through his methods and reasons for using international strategies for success as an SME.

Featured Speakers
- Paul Thomas, Julian’s Hard Cider


10:00am - Growing Globally Through Creativity, Innovation, and Collaboration

Noel will share the knowledge that he has gleaned about international expansion since founding Monster, Inc. Monster’s strategies have relied in part on partnerships, and doing exciting and creative collaborations — something that has built affinities and strong relationships in hot markets around the world. Noel will also give us a peek into the future of Monster, with exciting plans that point to how he views strategy and the global consumer technology landscape today.

Featured Speakers
- Noel Lee, CEO, Monster Products


10:40am - Leading & Managing Across Cultures
(presented by Heidrick & Struggles)

Different times and different cultures require different styles of leadership. The world is going through tremendous change, and Elisabetta Bartoloni will share her insights on comparative leadership styles to solve many of the problems facing international companies today.

Featured Speaker
- Moderator: Julian Leuthold, GetGlobal
- Elisabetta Bartoloni — Heidrick & Struggles, Partner
- Matthew Herzberg, Principal at Senn Delaney


11:00am - Reaching a Billion Eyes: How Sony Resonates Worldwide

 Andy Kaplan, president of Sony Pictures Television Networks, will be interviewed by international media veteran Ken Silverman. Mr. Kaplan will address Sony's global television strategies and impact, as well as where the international television field could be headed over the next decade. He will also detail Sony’s Networks business in India which for over twenty years has operated several of the most popular channels in the highly lucrative and rapidly growing Indian television market.

Featured Speakers:
- Andy Kaplan — President, Sony Pictures Television
- Ken Silverman — Head of North America, Sannam S4


11:40am - Vistra: A Primer on Light International Expansion

Companies are expanding faster and farther than ever before. How? Why? Is it because they’re so good? Or because they have had help from a new breed of service provider? The last 10-15 years has seen an explosion in the kinds of services that can assist companies to easily overcome what have traditionally been risky and difficult challenges. Vistra will discuss some of the kinds of the challenges that can be overcome through careful planning and partnership.

Featured Speakers:
- Benjamin Fielding — Deputy MD, International Expansion, Vistra

12:00pm - Insights from the Frontlines of Globalization

Globalization has accelerated the free movement of goods, services, capital, information, and people at breathtaking speed since the fall of the Soviet Union and the rise of information technologies. And in many ways that acceleration hasn’t slowed down, only changed. UPS sees the world’s trends and shifts in many cases before anyone else. What is UPS seeing today? What is the character and feeling of today’s globalization? Noel Massie has thought-provoking answers...

Featured Speakers:
- Noel Massie — UPS, US Operations Manager


12:30pm -  Europe Super-Session
(supported by Lufthansa)

Europe is the world's largest market and traditionally the closest economic partner & ally of the US. This session will analyze key current trends and offer in-depth perspective on how to navigate both the EU and its 28 national markets, with a special emphasis on the rules dictated by The Digital Age. Our speakers will help understand the EU’s approach on Digital Economy, showcase key transatlantic innovation trends that affect – and may benefit - US businesses, and offer insider tips & trick for your European expansion.

Featured Speakers:
- Andrea Glorioso, European Commission delegation to the United States
- George Tilesch, Innomine


12:50pm - Lunch


1:45pm - Taking Pinkberry Global

Ryan Patel helped take Pinkberry from just 95 locations to 265 stores in 23 countries in under five years. From strategy to market entry, Ryan was tasked with handling most of the major tasks and feats of getting the stores, the secret ingredients, the partnerships, the sourcing, and the marketing all to perform well as a global brand to local specifications.

Cynthia Johnson, the globally recognized media and marketing leader, will discuss with Ryan how he took on the job of taking Pinkberry around the world.

Featured Speakers:
- Ryan Patel — Contributor, CNN; Pinkberry, former VP Global Development
- Cynthia Johnson — Co-Founder & CEO, Bell + Ivy


2:15pm - Making Sense of Today’s Global Political Landscape

The global geopolitical landscape is changing how many countries think of their priorities, which includes economic ties, incentives, and trade agreements. As the Trump administration forges its approach to Asia, Europe, the Middle East, and North America as a whole, what can companies expect to see both from their own government and the government of their receiving countries? This panel explores how policy and perception will have effects on how companies do international business in the years ahead.

Featured Speakers:
- Moderator: Julian Leuthold, GetGlobal
- Thomas Pickering, Vice Chair, Hills & Co.; former US Ambassador to UN, former Boeing

- Glen S. Fukushima, Center for American Progress
- Nina Hachigian, LA Deputy Mayor for International Affairs, former Ambassador
- Salvador Behar Lavalle, NAFTA affairs at the Mexican Economics Ministry


3:00pm - Japan Super-Session

Japan has the third largest economy in the world, and while it holds tremendous promise for companies in a wide array of industries, it is also challenging — and warrants a careful study of culture. This session is joined by leaders with wide and deep experience in dealing with many critical aspects of Japan’s current business climate, its economic outlook, and key trends shaping. Also joining the session is a former ambassador with the Japanese foreign ministry who will discuss Japan’s priorities toward the United States and Asia in a post-TPP world.

Featured Speakers:
- Moderator: Glen S. Fukushima, Center for American Progress
- Tomoko Kizawa, Japan practice lead, Deloitte
- Thomas McLain, Partner at Hogan Lovells
- Ambassador Shotaro Oshima, Chairman, Institute for International Economic Studies


3:45pm -  India Super-Session
(Presented by Sannam S4)

US Companies Success in India - 2018. The featured speakers are four preeminent leaders in the US-India business space. Included will be a special focus on Coming India Opportunities for Independent US Producers, Distributors, and Others. Speakers include Mukesh Aghi, President of the US-India Strategic Partnership Forum, who'll address the Indian business landscape in 2018; Atman Trivedi, Managing Director of Hills &Co., who will address the view from Washington, D.C., Ken Naz, longtime former President of the Americas for Indian film giant Eros International, who'll share the perspective of the world's largest global distributor of Indian motion pictures, and, attorney Arnold Peter, Esq., an activist deal maker, executive and producer in US-India cross-border M&E. Arnold will share views on the roles of independents in and with India. The India Super Panel will be moderated by Mr. Silverman, Head, North America for Sannam S4 Group, and Chairman of the South Asia Studies Association.

Featured Speakers:
- Moderator: Ken Silverman— Head of North America, Sannam S4 Group; Chairman & CEO South Asian Studies Association
- Mukesh Aghi— President, US-India Strategic Partnership Forum
- Ken Naz —  Former President, Eros International Media Ltd.
- Arnold Peter — Principal, Peter Law Group
- Atman Trivedi — Managing Director, Hills & Co.


4:30pm-International Strategies:
Insights from LinkedIn, Dropbox, SurveyMonkey, Enplug, and Mattel

Global expansion using digital strategies takes many forms and requires careful analysis, strategy, instinct, and subtlety. This session will explore how some of the biggest brands in the digital space expand across borders and into people’s lives by using a wide variety of techniques and strategies.

Featured Speakers:
- Moderator: Nanxi Liu, CEO, Enplug
- Talia Baruch, LinkedIn & SurveyMonkey
- Tony Huie, Dropbox
- Henry Hsiao, Mattel



5:15pm - The UK and Europe after Brexit – A Practical Approach for Doing Business

The UK has spoken and will leave the EU in April 2019. And now you’re wondering: how will Brexit impact my business in Europe? Our experts from Europe’s largest markets Germany and the UK will shed light on current political and economic developments and answer your questions about doing business in Europe.

Featured Speakers:
-  Moderator: Stephen Cheung, World Trade Center Los Angeles
- Antonia Zierer, Executive Director at Invest in Bavaria
- Joerg Kemkes, Partner at Reuter Partner
- Klaus Brisch, Partner of DWF and Global
- Melissa Harkcom, Fitzgerald & Law


Theatre 4


3:00pm - Techwanderlust Germany -- A Practical Guide to Germany's Tech Landscape (Theatre 4)

You love German cars and want to drive on the Autobahn? You love German beer and dream of going to the Oktoberfest? And you want to expand your business to Germany – Europe’s strongest economy? But where to start to find customers and sell your products or services? Let us guide you through the German Tech Landscape – from hipster Berlin, famous for its entrepreneurial spirit, to prosperous Munich, where big business awaits

Featured Speakers:
- Antonia Zierer, Invest in Bavaria
- Joerg Kemkes, Reuter Partner
- Klaus Brisch, Global Head of Technology


3:30pm - Global Influence: Unleash the Potential of Local Influencers for International Success

Influencer marketing is more than just a way to promote your company's latest products at home. Companies across industries can tap into the power of local influencers in overseas markets to: expand brand awareness, reach new target audiences and drive overseas sales. But it's not always easy to bridge cultures, languages and local social media platforms. These influencer marketing experts will share what it takes to build a successful international influencer marketing strategy.

Featured Speakers:
- Mod: Joel Backaler, Frontier Strategy Group
- Heidi Nazarudin, Founder Marque.Media Blogger-In-Chief,
- Mike Prasad, Tinysponsor
- Sara Mills, @saraontheinternet


4:15pm - Entertainment Anti-Piracy Panel

Piracy of intellectual property is a global scourge, and with the advent and rapid expansion of SVOD and wider internet usage around the world, the problem hasn’t gone away, it has only evolved. Join these experts in intellectual property protection to understand the current and emergent risks of piracy, as well as some best practices for protecting against its damaging effects.

Featured Speakers:
- Karen Thorland, Senior Vice President, Deputy General Counsel, Chief Global Content Protection Legal, The Motion Picture Association of America
- Victoria Sheckler, Deputy General Counsel of RIAA (Recording Industry Association of America)
- Tanya Woods,  Vice-President of Policy and General Counsel for the Entertainment and Software Association of Canada


5:00pm - Taiwan Case Study & Opening Strategies on Germany

Taiwan was the 7th country opened for Arbonne, but the first Asian country.  The lessons and experiences on opening Taiwan was like starting a new company from scratch.  From concept to execution, we’ve experienced it all and will share our insights on how we successfully launched Taiwan.  Germany is next on the list, the strongest country in the EU, we’re taking what we learned in Taiwan and leveraging new business strategies to open Germany more quickly.  Less is more.  We’d like to share our experiences and strategies.

Featured Speakers:
- Arusha Goyal, Goyal Consulting Group
- Guy Thier, Arbonne


6:00pm - Networking Mixer