Introducing the GetGlobal 2018 Speakers

Joanna Young
Director of Strategy, Team One (Publicis Groupe)


Global Affluence in Focus

Joanna Young is Management Director of Strategy at Team One, Publicis Groupe’s premium and luxury agency based in Los Angeles.  She has over 15 years of experience in strategic planning, working with brands such as JPMorgan Chase, The Ritz-Carlton, St. Regis, PayPal, HSBC, Verizon, Disney, Lexus, Chevron, Unilever, Charles Schwab and Subaru.  Joanna also leads a pioneering research initiative at Team One called the Global Affluent Tribe™, which studies the attitudes, motivations and behaviors of affluent and aspirational consumers around the world.  The latest study encompasses learnings from over 5,000 people across 15 countries.  Most recently, she was honored by Luxury Daily as part of their “Luxury Women to Watch” list for 2017.  Joanna is a graduate of the University of Pennsylvania and The Wharton School, with concentrations in Finance, Management and Decision Processes.