Reaching and Resonating with the Global Affluent – New Insights & Research w. Joanna Young, Team One

The global affluent have enormous investment power, spending power, and rising political power. But what is less discussed is who these people are in their identities, what they care about, and what resonates with them as consumers.
One of the world’s leading advertising agencies focused on luxury and premium brands, Team One, has conducted an annual in-depth study since 2010 called the Global Affluent Tribe for their clients, which include Lexus, HSBC, Ritz-Carlton, and Häagen-Dazs among others. Team One’s Group Director of Strategic Planning Joanna Young presented their research and key findings, and joined a live discussion over dinner with GetGlobal about key insights and learnings.

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